Curating a brand experience with merchandise

Research tells us that Gen Z is more likely to trust a recommendation from a friend or someone they follow on social media, so we partnered with TXST social media influencers to release limited edition merchandise boxes. The influencers created content around their unboxing experience to share with their followers. Our boxes were released semesterly with curated items designed for the season, wrapped in custom packaging and sealed with a brand message inside.