Vote Campaign
University Marketing designed a nonpartisan integrated marketing campaign to encourage participation in the 2020 election - from registration to Election Day. Our Vote website was the strategic backbone of the campaign, with an aim to provide engaging and directly informative content. Our team researched resources and information that would garner website visitors and lead to real-world action.
From Sept. 10 - Nov. 4 our Vote website saw 10,500+ unique visitors and 19,000+ pageviews.
8,400+ ballots were cast at our San Marcos Campus polling location.
Our social media campaign saw 430,000+ impressions and 13,000+ engagements.
CREDITS
Creative Direction: Kelly King-Green
Copywriter: Rodney Crouther
Photographer: Stephanie Schulz
Content Strategy: Lauren Mikiten
Editor: Nicole Hefner
Designers/Illustrators: Savanah Menchaca-Trujillo
Social Media Strategy: Vanessa Villescas