TXST Athletic Logo

In 2017, the Athletics Department asked the Office of University Marketing to design a logo for our school acronym TXST. This acronym is uniquely ownable, and we understood the brand equity this could garnish. The logo, and acronym have become so widespread, our university transferred its domain to from txstate.edu to txst.edu in 2022.

TXST logo in Strahan Center Court at a basketball game.
TXST logo on t-shirts of incoming basketball team through an athletic corridor.
TXST logo on the shirt of a fan at a football game.
TXST logo on the field of the baseball stadium at home plate.
TXST logo
TXST logo on football team run through structure.
TXST logo on t-shirt of student hiking with friends

CREDITS
Creative Direction: Kelly King-Green
Designer: Blain Hefner

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