Vote Campaign

University Marketing launched a nonpartisan integrated campaign to encourage voter participation in the 2020 election, from registration to Election Day. At the heart of the campaign was our Vote website, designed to provide engaging, informative content. We researched resources to drive traffic and inspire real-world action.

Results: The Vote website attracted over 10,500 unique visitors and 19,000+ pageviews. Our San Marcos Campus polling location saw 8,400+ ballots cast. The social media campaign generated over 430,000 impressions and 13,000+ engagements.